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athleticBaby's DVD series now features songs from award-winning singer/songwriter Eddie Coker
Dallas, TX - September 13, 2005 -athleticBaby® (www.athleticbaby.com) is pleased to announce an exciting new collaboration with popular children's singer/songwriter Eddie Coker (www.eddiecoker.com). Mr. Coker's original brand of inspiring and energetic music can now be heard on athleticBaby Walk, Run and Play! part of athleticBaby's unique DVD series introducing babies and toddlers to benefits of sports, fitness and physical activity.
athleticBaby DVDs use a lively array of imagery and babies to entertain and introduce children to the concept of energetic play and encourage them to be physically active. Designed for viewers age 3 months and up, athleticBaby Walk, Run and Play! explores the sport of running from a child's perspective. Viewers are encouraged to join in the fun as they watch images of children hop, skip, run and play to Eddie Coker's energetic music, which will be featured in more upcoming DVDs.
Other DVDs include athleticBaby Golf and athleticBaby All-Star. Designed for children and parents to enjoy, athleticBaby Golf, presents the world of golf through exciting real-life images and energetic, playful music while athleticBaby All-Star is an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.
Classically trained as an opera singer, Mr. Coker toured for 12 years before finding his true calling, entertaining and educating children. He has recorded popular children's CDs and numerous music videos plus has created his own radio show for Disney. He performs over 200 concerts a year to further his goal of "building a better universe one child at a time." Eddie Coker calls the collaboration with athleticBaby "a wonderful opportunity to encourage children to get up and move. The athleticBaby DVDs, featuring kids engaged in energetic play and sports fun, are a perfect fit with my upbeat energetic music."
"We are very proud and excited to have Eddie Coker join in our mission to help children be more active physically, " says Karen Foster, Founder and CEO of athleticBaby. "His unique and inviting brand of children's music is a terrific compliment to the positive presentations of fun and games on our DVDs."
According to the Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans are overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life.
athleticBaby DVDs retail for $16.99 and will be initially available at www.athleticbaby.com, Amazon.com and select retail stores. For more information, visit the website.
ATHLETICBABY DVDS AT A GLANCE
- Promotes a healthy and active lifestyle
- Uses a lively array of real-life images and music to introduce fun-filled sports themes
- Can be enjoyed by babies, toddlers and their parents
- Inspires youngsters and helps in building a healthy, active foundation for the future
- Terrific price point at $16.99
- Perfect for ages 3 months and up
ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds are donated to charity organizations promoting children's sports programs.
"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005