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athleticBaby Soccer! Goes for the Goal!

The Latest Title in the Popular Sports-and-Fitness-Themed DVD Series for Babies and Toddlers, is Now Available

athleticBaby DVDs share the benefits of a healthy, active lifestyle with children

Dallas, TX - October 11, 2006 -Soccer is a passion for children and their parents. Just in time for this year's season, kids can get a head start at home with athleticBaby Soccer!, the newest title promoting health and fitness for babies and toddlers from athleticBaby® (www.athleticbaby.com). This award-winning DVD series is designed to introduce children to the benefits of sports, fitness and physical activity at a very young age. Featuring original music by popular children's songwriter Eddie Coker, athleticBaby Soccer! is a must for all households this fall and winter.

Designed for viewer's ages 3 months and up, athleticBaby Soccer! shares the love of soccer from varied viewpoints, showing real life images of kids, from youngest enthusiasts to older players, "kicking it up" in fun and play. All athleticBaby DVDs use an inviting array of colorful, creative images to entertain and introduce children to the concept of energetic play while encouraging them to be physically active. The visually engaging new graphics in athleticBaby Soccer!, combined with Eddie Coker's lively music will have everyone the whole family "going for the goal"!

The fifth in the popular series of DVDs designed for both children and parents to enjoy, athleticBaby Soccer! joins athleticBaby Basketball, where kids can learn the joys of shooting hoops and athleticBaby Walk, Run and Play!, which explores the sport of running from a child's perspective. The series also includes athleticBaby Golf, presenting the world of golf through exciting real-life images and energetic, playful music and athleticBaby All-Star, an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.

"Soccer is such a popular sport, played by children all over the world. athleticBaby Soccer! is a great introduction for kids of any age. It is very engaging to watch and actively encourages parents to get outside and kick some soccer balls with their young ones," says Karen Foster, Founder and CEO of athleticBaby. "The importance of getting kids moving in today's society is paramount, and it's never to early for parents to begin instilling healthy activity habits. athleticBaby is excited to add this popular sport title to our award-winning DVD series."

According to the Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans is overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life.

athleticBaby DVDs retail for $16.99 and will be initially available at www.athleticbaby.com, Amazon.com and select retail stores nationwide. For more information, visit the website.

ATHLETICBABY DVDS AT A GLANCE

- Promotes a healthy and active lifestyle
- Uses a lively array of real-life images and music to introduce fun-filled sports themes
- Can be enjoyed by babies, toddlers, preschoolers and their parents
- Inspires youngsters and helps in building a healthy, active foundation for the future
- Terrific price point at $16.99
- Perfect for ages 3 months and up

ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds is donated to charity organizations promoting children's sports programs.

"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005