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athleticBaby's New "Gold Medal Play Group™" Features Hands-On, Age-Appropriate Children's Activity Classes

Building on athleticBaby's commitment to promoting a healthy and active lifestyle for children, the Gold Medal Play Group is an interactive, fun-filled program specially designed for ages 3 months to 3 years

Dallas, TX - May 8, 2006 -With their popular series of children's sports and fitness DVDs, athleticBaby (www.athleticbaby.com) has already introduced babies and toddlers nationwide to the benefits of sports, fitness and physical activity. Now, with athleticBaby's new Gold Medal Play Group, an exciting series of age-appropriate activity classes, parents and children can take the athleticBaby experience one step further while enjoying the many rewards of an active lifestyle.

Registration is offered in 12-week increments and includes one hour-long class each week. The Gold Medal Play Group will debut at the Plano Sports Authority (www.psaplano.org), a youth sporting facility, in Texas starting August 2006. Looking ahead, athleticBaby will make the Gold Medal Play Group program available to accredited organizations nationwide in 2007. The program was created by athleticBaby and experts in various fields, and was also reviewed by their Blue Ribbon Panel of Advisors. Instructors will go through a Gold Medal Certification process prior to teaching classes.

"At athleticBaby, we are committed to promoting the long term benefits of health and fitness for children," says Karen Foster, Founder and CEO of athleticBaby. "The Gold Medal Play Group is the natural progression of our commitment to spark a child's desire to be physically active at an early age. Our popular series of children's DVDs promote energetic play by reaching young viewers at home. The Gold Medal Play Group gives children, parents and caregivers an opportunity to interact in an engaging and colorful hands-on environment."

The Gold Medal Play Group is designed as a six stage program focusing on motor skills development and social interaction while building a child's self confidence. Each class combines age-appropriate basic movement, fun-filled group games and non-competitive sports fundamentals.

The six stages of Gold Medal Play Group are structured as follows:

- Stage One: Inspire. Experiencing the world around them. Ages 3-6 months
- Stage Two: Encourage. Learning through simple cause and effect. Ages 6-12 months
- Stage Three: Interact. Entering the world of interactive play. Ages 12-18 months
- Stage Four: Explore. Engage the imagination through exploration. Ages 16-18 months
- Stage Five: Achieve. Building self-confidence. Age 2-3 years
- Stage Six: Accomplish. Promoting a lifetime of physical activity. Ages 3-4 years

For more information on the Gold Medal Play Group and athleticBaby products, visit the website at www.athleticbaby.com or call 972.781.6806.

athleticBaby DVD series: athleticBaby DVDs use a lively array of imagery and babies to entertain and introduce children to the concept of energetic play and encourage them to be physically active. athleticBaby Walk, Run and Play! DVD explores the sport of running from a child's perspective. athleticBaby Golf DVD presents the world of golf through exciting real-life images and energetic, playful music while athleticBaby All-Star is an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball. athleticBaby DVDs retail for $16.99.

ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. Portions of the proceeds are donated to charity organizations promoting children's sports programs.

"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005